Shimira ITStart a project
Live in production

SingCupid.com

Free dating platform, Singapore, A free, Singapore-only dating platform built like a local community: matching and real-time chat, plus region and interest groups, forums, and date guides for one island.

  • Next.js
  • TypeScript
  • PostgreSQL
Visit the live project
5Regions covered
FreeMembership
HumanModeration

Background

The big dating apps treat Singapore as one small pool inside a global product: algorithms tuned for cities of millions, paywalls on messaging, and no sense of where anyone actually lives. The founders wanted the opposite, a platform only for people in Singapore, free to use with no premium tiers, organised around the island's regions and the things locals do together, so meeting someone feels less like a slot machine and more like a neighbourhood.

Challenges

  • A single-country product has to feel full from day one. Matching, groups, and events had to be organised by region and interest so a modest member base still feels active wherever you are on the island.
  • Free means no paywall to keep bad actors out. Verification, moderation, and reporting had to be built in from the first commit, and be cheap enough to run on a free product.
  • Community content, date ideas, restaurant guides, and dating-culture articles, is part of the product, and the team needed to publish it themselves without waiting on a developer.

Solution

SingCupid is one Next.js codebase in TypeScript over PostgreSQL, covering the dating side (profiles, preferences, browsing by region and neighbourhood, likes and mutual matches, real-time messaging) and the community side (region and interest group chats, forums) on one profile and permission system.

Trust is layered in: photo verification with a visible badge on verified profiles, one-tap block and report, and a human moderation workflow rather than an algorithm deciding who stays. Conversations stay on the platform until members choose otherwise. Content runs through a built-in publishing pipeline, so date guides and blog posts go out on the team's schedule, not the engineering roadmap. We built it from scratch and we maintain it today.

Key features

  • Region and neighbourhood browsing across Singapore's five areas
  • Like-and-match with mutual notification, then real-time messaging
  • Group chats by region and interest, plus community forums
  • Photo verification badges, one-tap block and report, human moderation
  • Curated date ideas, restaurant guides, and a blog the team publishes without a developer

Outcome

Built from scratch and maintained by us: one codebase runs matching, chat, groups, forums, and content, live today.

Growth in search

We built it. Then we grew it.

We built SingCupid.com and we run its search growth. In its first six weeks of Google Search Console data, clicks climbed from 6 to 41 a week and average position improved from ~45 to ~14.

6 → 41Weekly organic clicks
44.5 → 14.4Avg. Google position
6 wksFrom launch
See the full SEO report →

The work behind it

Dating appsIndustry solution →Custom softwareSee how we do it →Support & maintenanceSee how we do it →

Facing a similar problem?

Tell us about it in your own words. We'll scope it with you and put the plan in writing.

Start here
Get a project estimate Tell us roughly what you're building. We'll send a written range broken down by phase, free, and yours to keep either way.Get a take-over audit Something already built, or left behind by another team? We read the code, security, and infrastructure, then send a written fix list with one fixed price for the whole job.Book a project consultation 30 minutes with the people who'd do the work, not an account manager.